Dynamic "add to basket" link on html email -


i'm email designer , i've seen think rather impressive have no idea how company have done it.

basically, have links on email adds products directly user's basket (on website). i've never seen kind of functionality before. i'm guessing they've got clever re-directing going on don't know.

a link email here: http://tinyurl.com/ose5m22

do know how they've done it?

cheers! paul

it's not "email" feature. button link website , link got parameters initialize basket.


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